“We Had To Stop Facebook”: When Anti-Muslim Violence Goes Viral

DIGANA, Sri Lanka — When the Sri Lankan government temporarily blocked access to Facebook last month amid a wave of violence against Muslims, it seemed like a radical move against new technology.

But in fact, government officials saw it as a last resort. It came after Facebook ignored years of calls from both the government and civil society groups to control ethno-nationalist accounts that spread hate speech and incited violence before deadly anti-Muslim riots broke out this year, BuzzFeed News has found.

Government officials, researchers, and local NGOs say they have pleaded with Facebook representatives from as far back as 2013 to better enforce the company’s own rules against using the platform to call for violence or to target people for their ethnicity or religious affiliation. They repeatedly raised the issue with Facebook representatives in private meetings, by sharing in-depth research, and in public forums. The company, they say, did next to nothing in response.

Ethnic tensions run deep in Sri Lanka, particularly between the majority Sinhala Buddhists and minority groups, and the country has seen a troubling rise in anti-Muslim hate groups and violence since the end of its decades-long civil war in 2009. Many of those hate groups spread their messages on Facebook. The problem came to a head in March when Buddhist mobs in central Sri Lanka burned down dozens of Muslim shops, homes, and places of worship. In response, the government blocked social media platforms including Facebook, Instagram, and WhatsApp, in a decision it says was made to prevent the violence from spiraling further out of control. Facebook, officials said, couldn’t be relied on to respond to posts and videos inciting violence quickly enough.

“[Facebook] would go three or four months before making a response,” Harin Fernando, minister of telecommunications and digital infrastructure, told BuzzFeed News. “We were upset. In this incident, we had no alternative — we had to stop Facebook.”

Screenshots of Facebook posts from the days before and during the violence show extremists stoking fear of Muslims and calling on fellow Buddhists to target them. The dates on the screenshots show that the content was allowed to stay on the site for days despite having been reported. Facebook eventually took many of the posts down, but by then, they had already been viewed and shared thousands of times.

The Centre for Policy Alternatives, a Sri Lankan think tank, also informed Facebook representatives about 20 ethno-nationalist hate groups targeting women and minorities nearly four years ago in a detailed research paper that contained dozens of links and screenshots, one of the paper’s authors told BuzzFeed News. At the end of March this year, 16 out of the 20 groups were still on Facebook.

Zainab Hilmy stands for a portrait in the wreckage of her family’s furniture store at Eighth Mile Post, Akurana, Sri Lanka, on March 23.

Andre Malerba for BuzzFeed News

Being temporarily blocked in Sri Lanka, and revelations about its prior actions, could not come at a worse time for Facebook. It is still contending with questions about the platform’s use in the election of Donald Trump, is embroiled in a major data-mining scandal, and dealing with the fallout from a post by Facebook VP Andrew “Boz” Bosworth that suggested Facebook’s relentless quest for growth and new markets was always justified — even if it meant people getting killed.

In the US and Europe, Facebook has become intensely reactive to mounting pressure from governments and the public. But in many places outside the West, particularly in countries and regions where people post in languages that have comparatively few native speakers, the company has been far less responsive. The crisis in Sri Lanka underscores the scale of the problems facing Facebook in countries where its influence has made it virtually synonymous with the internet.

Facebook is by far the most popular social media platform in Sri Lanka, and is a primary source of news for many Sri Lankans. But Sri Lanka has only about 6 million Facebook users — a drop in the ocean to Facebook. In short, Facebook is far more important to Sri Lanka than Sri Lanka is to Facebook.

“Excuse my language, but they’ve done fuck all about it.”

Sri Lankan officials and internet freedom advocates told BuzzFeed News they believe the company applies its hate speech standards more reliably and stringently to content in English as opposed to Sinhala, the country’s dominant language. The company has done too little to address hate speech when it appears in Sinhala because of a lack of Sinhala-speaking moderators, they said.

“Excuse my language, but they’ve done fuck all about it,” said Sanjana Hattotuwa, a senior researcher at the Centre for Policy Alternatives who has lobbied Facebook for more than four years over the issue. “This is our frustration — and now it’s all too late.”

The Sinhala-speaking moderators Facebook does have are also effectively censoring Sinhala-language content for all of Sri Lanka, leaving many in the country wondering who these people are and what religious, political, and cultural biases they hold.

It’s not clear that the social media ban actually worked — in fact, Google searches for “VPN” spiked in Sri Lanka at the time, and extremists kept posting to Facebook along with government officials, intellectuals, and the media. It would have been better, internet freedom advocates said, for Facebook to have just enforced its rules on hate speech rather than have the government try to solve the problem by shutting off social media altogether.

“This block was about as useful as a one-legged man in an ass-kicking contest,” said Yudhanjaya Wijeratne, an internet researcher who conducted an analysis of Facebook activity while it was meant to be inaccessible and found usage levels were roughly the same as in January and February.

But the block did make it much harder for families to communicate in a time of crisis, and it hampered the efforts of journalists and researchers who were trying to track the violence online. Many Sri Lankans, who have fresh memories of the hardline censorship of critical speech that characterized the civil war and the years immediately after its end, worried it would become a kind of digital martial law.

Almost immediately after Facebook, Instagram, and WhatsApp were blocked, the company dispatched a delegation of policy officials to the country to try to smooth things over with the government — officials and civil society groups said it was the highest-level Facebook delegation that had ever visited on official business.

“The decision to send a group of senior people came because the ban was on. It was not a good thing from any perspective, for Facebook or anyone else,” said Rohan Samarajiva, the former director general of telecommunications in Sri Lanka, who said he had helped arrange meetings for Facebook in the past. “They were coming to get the ban lifted. That was their agenda.”

Facebook did not directly reply when asked to respond to the claim that it has not enforced its standards on hate speech in Sri Lanka despite years of requests. A spokesperson told BuzzFeed News: “We have clear rules against hate speech and content that incites violence, and we remove such content as soon as we’re made aware of it. Our approach to hate speech has evolved over time and continues to change as we learn from our community, from experts in the field, and as technology enables us to operate more quickly and accurately.”

Hours after the Facebook delegation’s meetings in Sri Lanka, the government unblocked social media.

A man looks out of a burned out window at Masjidul Lafir Jummah Mosque in Digana. The attacks there were carried out by Buddhist mobs only a few weeks earlier on March 7, leaving many homes and shops destroyed and one young man dead.

Andre Malerba for BuzzFeed News

The riots were triggered, as spates of ethnic violence often are, by a seemingly unrelated event. In this case, it was a road-rage incident — several Muslim men beat up a Sinhala truck driver who later died in hospital. There’s no indication the driver was attacked because of his ethnicity. But posts and videos on social media by anti-Muslim campaigners exploited the incident to call for violence in the Kandy District of central Sri Lanka.

One of them was a man named Amith Weerasinghe. On a dirt road in the sleepy town of Digana, he turned his cell phone camera to selfie mode and recorded a message to his more than 150,000 Facebook followers. “The Muslims have completely taken over. We think we should have started this years ago,” he said in the video, posted on March 5. “If there are any of our [Sinhala] people in the Kandy and Digana areas, I urge you to wake up.”

That week, hundreds of men set fire to Muslim shops and homes in the area, killing two people.

Weerasinghe, who’s a Sinhala Buddhist, grew up in the area and went to a local school where Buddhist and Muslim children studied together, according to locals who remember him from his high school days in the late ’90s. It wasn’t until a few years ago that he became one of the country’s most vocal anti-Muslim campaigners on Facebook — a development that seemed utterly bizarre to his Muslim neighbors. BuzzFeed News was unable to reach Weerasinghe, who remains in custody, or his family. It is unclear whether he has retained a lawyer.

Weerasinghe built his following on Facebook through bigoted memes and videos. Sri Lankan police arrested him along with several suspected associates on March 8 for his role in inciting the violence. Facebook finally took his page down, as well as the March 5 video, but not before it garnered thousands of views and shares. (The video also stayed up on YouTube until April 6, when BuzzFeed News emailed a Google spokesperson about it.)

“I have lived in Sri Lanka all my life. This is my country; I don’t want to leave.”

Facebook’s moderators, who are based in several cities around the world, rely heavily on users reporting posts for abusive content. After a post is reported, a Facebook reviewer examines it and decides whether it violates the company’s community standards.

But Muslim residents of Digana said they regularly reported anti-Muslim posts and found that Facebook very rarely took them down. Several Sri Lankans interviewed by BuzzFeed News said they were part of informal social groups of hundreds of people who regularly shared abusive posts specifically to report them en masse to Facebook, believing this method was the only way to get the company’s content moderators to take them down. Facebook did not directly respond to a question about whether they were correct in this belief.

Twenty-three-year-old Zainab Hilmy, who grew up a few towns away from Digana, had no idea who Weerasinghe was before the riots. She was home on break from law school, planning to spend a few weeks playing with her young cousins and putting off her impending job hunt.

Her Muslim family was a middle-class success story, with a thriving furniture business that employed many workers who were Sinhala Buddhists. The Hilmys sent their children to local schools, where they studied and played with Buddhist kids. They loved their country, and though they knew there was anti-Muslim sentiment, they had always thought of violence as something that happened on the news, not to people like them.

“These are our neighbors. We’ve seen these people all our lives. How am I supposed to feel safe walking down the street now?”

And then, on March 7, violence did happen. Brandishing metal rods, a mob of angry Sinhala men descended on their street and burned the furniture store to the ground. The family watched helplessly from the window of their home as plumes of black smoke billowed into the sky.

Hilmy was devastated. Her father had lost his livelihood, and her family feared for their lives.

“I have lived in Sri Lanka all my life. This is my country. I don’t want to leave,” she said, adjusting her blue and orange headscarf. “But now we are thinking about it.”

There is no Muslim section of Hilmy’s town, which locals call “Eighth Mile Post.” Walking up the street from her father’s furniture store, Hilmy pointed out the Buddhist and Muslim businesses. Buddhist-owned fruit stands and convenience stores were open as usual; next to them, Muslim-owned shops stood as shells, destroyed by flames.

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A video provided by Zainab Hilmy of her family’s shop burning down.

Supplied

“These are our neighbors. We’ve seen these people all our lives,” she said. “How am I supposed to feel safe walking down the street now?”

Weeks after the shop burned down, Hilmy’s grandmother passed away, and her father was hospitalized. “I can’t believe these racists gave us so much pain,” she said.

One rumor claimed a Muslim-owned clothing chain called Fashion Bug was putting sterilization gel in undergarments meant for Sinhala women.

Ethnic tensions have been the source of sporadic violence between the Sinhala Buddhists and minorities, including Muslims and ethnic Tamils, since the end of the war. But once Facebook became overwhelmingly popular in the country, particularly with the younger generation, Hilmy and her cousins saw anti-Muslim stories being amplified in a way they hadn’t been before.

Just weeks before the riots around Digana, Muslim-owned businesses and a mosque were attacked in the eastern part of the country. The spark was an online rumor that a small Muslim restaurant in the town of Ampara was spiking its food with sterilization pills, targeting Sinhala Buddhists. At least five people were wounded in the violence, and the owner of the restaurant was forced to “confess” on video to adding the pills to the food.

The allegation sounds bizarre — after all, there is no pill in existence that can sterilize a person when added to food. But to close watchers of fake news in Sri Lanka, it came as no surprise. It fit right into a narrative that Buddhist nationalists have sought to push for years on social media: that the Muslims are trying to overtake the country’s population.

Over the years, many similar falsehoods have surfaced and circulated widely. One rumor claimed a Muslim-owned clothing chain called Fashion Bug was putting sterilization gel in undergarments meant for Sinhala women, despite the fact that there is no such thing as sterilization gel. (“If we had that kind of technology it would be a major breakthrough,” joked Hilmy’s cousin, Nushrath Mansoor.)

Part of the problem is that hate groups have learned how to work around Facebook’s rules, knowing their followers will read between the lines. Amid the spread of false rumors about Muslim businesses trying to sterilize Sinhala women, for instance, a video posted on Facebook in February showed a woman cutting into a bra to find tiny gel blobs in the padding.

The video, which was shared more than 17,000 times, suggests the blobs are for sterilizing women — but leaves the context of the rumors unsaid. It’s unlikely content like this would violate Facebook’s community standards, but to Sri Lankans who had been following the rumors, the obvious message is that Muslims are responsible.

“What we see is that perpetrators are manipulating Facebook’s reporting guidelines. They know what the guidelines are, and are taking lots of different measures to avoid coming against them,” said Sachini Perera, a feminist activist who focuses on technology and women’s rights.

As of March, Facebook had only two moderators who spoke Sinhala, both located outside Sri Lanka, according to officials and civil society advocates briefed on the matter. The company has since pledged to appoint more.

Immediately before and during the riots, extremists on Facebook were saying Muslims should be killed like dogs, posting detailed instructions on making petrol bombs, and even agitating for armed conflict, according to screenshots collected by Jeevanee Kariyawasam, a lawyer and politician. The posts were later taken down.

“Killing dogs like you isn’t enough. We shouldn’t allow any of these fuckers in, but there’s one left here. He should also get shot.”

One of the screengrabs collected by Jeevanee Kariyawasam

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