Pokemon Day is February 28 and The Pokemon Company is reaching outside its usual comfort zone to offer things like new Pokemon snapchat lenses and Pikachu Talk for Google Home and Alexa.
The date, February 27, is the 22nd anniversary of when Pokemon Red and Green launched in Japan. The small Gameboy game focused on capturing and battling monsters inspired by the idea of fighting bugs and having them crawl across link cables ended up becoming one of the biggest brands of all time.
To celebrate, Pokemon Snapchat lenses based on the Kanto starters – Squirtle, Bulbasaur, and Charmader – will be available. In addition, a Pikachu-themed voice will be available for Google Home and Alexa, which responds with the traditional Pikachu permutations of its name when asked questions.
Finally, a special Pikachu will be available in Pokemon Go. From The Pokemon Company:
The Pikachu voice thing sounds cute, but the snapchat lenses weird me out a little. I don’t need to look like Squirtle unless I can also get the sunglasses.