Blizzard has bet big on the Overwatch League, the competitive Overwatch tournament, and it seems like that bet is paying off. According to GamesIndustry.Biz, Blizzard’s esports event won the viewership of ten million people in its opening week.
Although Blizzard has always been moderately involved with esports, the Overwatch League is their biggest push ever, treating it as a sport equal to any other. The ten million number only includes devices tuned into to the various streams, indicating that even more people could have been actually watching.
The most popular match? Dallas Fuel vs Seoul Dynasty, which boasted an audience of 437,000 viewers on the first day, a record which has yet to be beaten.
Blizzard has scheduled the season to continue to June, with the finals in July. Just before the League began, Blizzard and Twitch announced that the streaming service would be the exclusive home of the Overwatch League, though MLG and Blizzard themselves also host streams.