Ninja Theory has announced that they’ll be donating upwards of $50,000 to Mental Health America depending on whether the sales of the Xbox One version of Hellblade hit certain thresholds.
The developer has set up two tiers for the first week sales of Hellblade on Xbox One until April 18. The first tier, a $25,000 donation, is achieved if the game breaks 50,000 sales in the first week. Similarly, the donation amount doubles if the sales do as well, warranting a $50,000 donation for 100,000 copies sold.
Hellblade: Senua’s Sacrifice releases tomorrow on Xbox One. You can find our review for the PlayStation 4 version here.
[Source: Ninja Theory Twitter]
The thresholds are low enough that I expect this is less marketing and more just trying to fund the donations from the sales. Hopefully they manage to hit their tiers.