Just about every part of this pregnancy – from the lack of announcement to social media use – is unprecedented.
In case you somehow missed it, Kylie Jenner is currently pregnant with her first child.
However, despite the news breaking in September, Kylie is yet to comment on it – something that’s very out of character for a Kardashian/Jenner.
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But this isn’t the only instance where Kylie has broken all the Kardashian rules for handling life-changing news. Here are the most noticeable ways.
She disappeared from public view.
The Kardashians are one of the most photographed families on the planet, and it’s pretty unusual for a day to go by without new paparazzi photos of one of the members. Up until yesterday, however, Kylie hadn’t been photographed since the above instance in June – that’s a whole SEVEN MONTHS. This is revelatory for two reasons: Firstly, it was the longest period a Kardashian/Jenner has gone un-photographed for since Kim took her three month hiatus after the Paris robbery. Secondly, there’s a premium on photos of the Kardashians doing something out of their normal remit, or looking different to usual. Pregnancy encompasses both appeals and therefore provides endless content opportunities, and so they’re hounded more than usual.
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For example, you may or may not remember the media circus that followed Kim during her pregnancy with North.
Not only did body-shaming headlines take over the newsstand, but the paparazzi became so relentless and dangerous in their pursuit of her that she had to devise a plan with her security team to ensure a safe trip to hospital when the time came for her to deliver the baby.
There was also an increase in the photos of Kourtney during her pregnancies, and before Khloé confirmed that she’s also expecting, there were multiple sets of paparazzi photos “analysing” her body and dissecting the props she used to “hide” her bump.
And the paparazzi harassment and scrutiny of the Kardashians isn’t limited to pregnancy. Remember when rumours first emerged that Caitlyn Jenner was transitioning, and the paparazzi managed to capture photos of her leaving hospital after having her Adam’s apple shaved down?
And then, prior to Caitlyn coming out as transgender, the paparazzi illegally obtained aerial photographs of her standing in her backyard dressed as a woman? In other words, extreme measures will be deployed for those valuable photos.
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The fact that Kylie managed to avoid being seen anywhere for seven months is not only breaking tradition but, frankly, nothing short of a miracle.
She’s also disappeared from social media.
Kylie hasn’t just avoided the paparazzi for months, but she’s also virtually disappeared from view on social media. In fact, since the news of her pregnancy broke in September, Kylie has posted just a handful of photos on Instagram, the majority of which are either promotional adverts for her cosmetic company or old selfies.
Of course, each time a Kardashian shares information about their pregnancy on Twitter or Instagram, it attracts media attention which translates into ratings and maintains the Kardashian brand.
It could logically be assumed, then, that Kylie’s decision to stop posting would be detrimental to business. But this is where the upending of Kardashian rules gets really interesting. Because, despite Kylie’s Instagram lying virtually dormant since September, she actually reached a significant milestone in December by surpassing 100 million followers. Only seven other celebrities hold this honour, making Kylie’s account the eighth most-followed in the world.
It appears that in disappearing so absolutely, interest in Kylie hasn’t dwindled but spiked. Given that the Kardashian’s ubiquity is in large part the reason for their success, Kylie managing to amass rather than reduce intrigue by remaining offline is something that no one would’ve thought possible six months ago.
She hasn’t actually confirmed the pregnancy.
The Kardashians are big into their announcements. Whether it’s an engagement, a new baby’s name or a makeup launch, they usually ensure that their news is spread far and wide. Kylie, however, hasn’t said a single word about her pregnancy.
The Kardashians are all for ~teasing~ the public, but for them to have remained schtum on such a massive, life-changing subject is unprecedented.
And, finally, she also hasn’t used Keeping Up With The Kardashians as a vehicle to announce her news.
In perhaps her most radical move yet, Kylie has failed to involve Keeping Up With The Kardashians in announcing her news, which flouts the tried and tested method the family have used to deal with media speculation for an entire decade.
The process usually goes like this…
Rumours will emerge in the media, usually just before a new season of KUWTK, or ahead of the mid-season finale. The family will refuse to confirm or deny the rumour, but sometimes “tease” viewers by telling them that they’ll have to “tune in” to the show to find out whether what they’ve heard or read is true.
Then, confirmation of the rumour will either arrive in an episode of the show, or in a teaser-trailer for the rest of the season.
It’s an effective method – not only does the family maximise press coverage by refusing to comment on speculation, but they also ensure ratings when they do announce the news, and then follow-up media coverage afterwards.
And, interestingly, this method has been used to announce Kardashian pregnancies many times in the past, with Kourtney’s third perhaps the best example.
Kourtney got pregnant exactly three months before season nine of KUWTK premiered in June 2014, and rumours began circulating in May. A week before the season opener, Kris Jenner said in an interview: “The only way I can answer that question is you’ll just have to tune in on Sunday night and get the answer. By the end of Sunday night’s episode, you’ll have an answer.” Sure enough, the season premiere ended with a teaser trailer for the rest of the series in which the pregnancy was confirmed. And the episode in which Kourtney announced her pregnancy received the highest ratings of the entire season, with 2.84 million viewers tuning in.
Now, news of Kylie’s pregnancy emerged in late September – just four days before the KUWTK 10 year anniversary special was set to air, and one week before season 14 of the show began.
It seemed pretty logical to assume that her pregnancy would either be confirmed in the season premiere, or in the teaser trailer for the rest of the series at the end of the first episode. However, both came and went with no sign of Kylie’s pregnancy. So too did the Christmas special episode – from which Kylie was entirely absent – the mid-season finale, and the first episode of the new year.
Ordinarily, any one of these episodes would have been used as an opportunity to confirm the news. The fact that Kylie has chosen not to confirm her pregnancy on the show is the biggest break from tradition of all.
So, there are a lot of unanswered questions going forward: Will she confirm the pregnancy? Or will she simply announce that the baby has been born? Or is there a chance that she has already had the baby and has chosen not to announce that as well? Will she simply remain silent forever?! Given that Kylie has disproved every theory we thought we knew, I’d say ~anything is possible.~