Friendly reminder: Fenty has only been around for a few months.
Kylie and Kim have some competition: WWD reports that Fenty Beauty, Rihanna’s makeup line, is on its way to outsell both Kylie Cosmetics and KKW.
The report, which included data from from Slice Intelligence, concluded that in its first month, Fenty Beauty’s sales were five times higher than Kylie’s line, and 34% higher the month after.
And since last year, Kylie Cosmetics sold $420 million in products, and Kim’s KKW made $14 million in sales within minutes of launching, it’s fair to assume Rihanna’s never turning into a trophy wife.
Fenty’s consumers are also among the ones who spend the most on beauty products. According to the report, they spend an average of $471 every year on makeup.
And no surprise here, but Fenty Beauty also attracts a very diverse clientele, surpassing other brands on this category. African-American and Hispanic shoppers make up the brand’s largest customer base while white consumers are the brand’s smallest consumer group.
Fenty has not only become a successful and profitable beauty line its few months of existence, it has also established itself as a truly inclusive brand, which has changed the way people see beauty, and how makeup makes them feel. Keep slaying, Rih!