Activision Blizzard Made $4 Billion From Microtransactions in 2017

Activision-Blizzard in its latest earnings reports reveals the company in 2017 received $4
billion in revenue from “in-game net bookings” – or microtransactions – in its quarterly
and annual reports.

This money is accumulated from
various content such as in-app purchases, DLC sales, and loot boxes.
Analyst Daniel Ahmad tweeted that about half of that revenue came from King,
the company behind Candy Crush, while the rest is from its various properties, including
content from Call of Duty, Overwatch, and Hearthstone.

See Activision’s full earnings
reports here.




In a year where the tide has turned against microtransactions so thoroughly, both Take-Two and Activision are reporting record high numbers for the revenue method. The broader audience seems more okay with them as a concept.

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